Better Next is a social impact special projects firm with extraordinary expertise in measurement.


Carmen Perez is Founder and Partner of Better Next, leading social impact special projects for companies. She’s known in particular for extraordinary expertise in measurement.


She puts her nearly two decades of cross-sector S in ESG experience to work as an advisor, facilitator, innovator, researcher, and strategist. She’s been quoted in the Wall Street Journal, New York Times, and many other top tier publications with a futurist voice on corporate social impact trends. She’s penned or contributed to more than 15 corporate social impact-related papers, many of those thought leadership on measurement and data. A metric she devised in partnership with companies is included in the World Economic Forum’s Common Metrics for Measuring Stakeholder Capitalism. Prior to Better Next, Carmen was Senior Director, Corporate Strategy & Impact at Chief Executives for Corporate Purpose (CECP). She has advised corporate social impact leaders from more than 100 multinational corporations including engagements with Alcoa, Campbell Soup Company, Chevron, Dell, Discovery Education, Impossible Foods, Intel, Macquarie Group Foundation, Regeneron, TCS, USAA, and more. She’s spent more than 5,000 hours advising on measurement practices. Carmen has a BA in Political Science, French, and International Studies from the University of Wisconsin at Oshkosh and an MPA in Nonprofit Financial Management from NYU Wagner School of Public Service. She spends her off-laptop hours with her family (two kids), friends, in the garden, enjoying art, sampling a new craft beer, and volunteering locally.  

Better Next Values and Workstyle


Rare ability to truly think outside the box.


Constantly asking, are we truly making a positive change?


Strives to be intentional about reversing inequities in all work and projects.


Understanding behavior to increase the effectiveness of our work.