Better Next is an S in ESG firm with extraordinary expertise in measurement.

Services include facilitation, implementation, strategy, analysis, research, surveys, and benchmarking.

Past and Current


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"Carmen was on it! Her expertise and partnership helped us evolve and focus our social good efforts."

VP, Marketing, CPG company (plant-based meat)

"Carmen brings a creativity to her approach that is simultaneously practical, innovative, and enlightening. Everyone who works with her wants more time with her passion and more of her insights!"

Kari Niedfeldt-Thomas, Managing Director, Chief Executives for Corporate Purpose

"Carmen was a game changer for our organization. Leveraging deep industry expertise she translated our needs to a clear vision and strategy with the ability to advise us all the way down to operational execution. Her passion for driving societal impact was infectious across our team."

David Evetts, AVP, USAA

"The flagship ESG process and strategy Carmen created for our company got the wheels moving to action faster than we could have ourselves. She coalesced our thinking while adding her expertise, and guiding us along the way."

Jennifer Porter, Sustainability Officer & Vice President, GBB Professional Services

"Our Research Leadership Council had lots of ideas on measuring business impact- Carmen was able to truly listen, distill our core insights, and add her own forward-thinking to the paper we published."

-Kyra Scalea, Former Senior Leader of Crew Giving & Volunteerism, Vanguard

"Carmen Perez is a highly-trusted professional in the field of impact measurement. We've been honored to share her thought leadership with our corporate partners."

-Ingrid Embree, Managing Director, GlobalGiving


Carmen Perez is Founder of Better Next, an S in ESG firm that leads social impact projects for companies. Specifically touted for her extraordinary expertise in measurement, she puts her nearly two decades of cross-sector S in ESG experience to work as an advisor, facilitator, innovator, researcher, and strategist. Prior to Better Next, Carmen was Senior Director, Corporate Strategy & Impact at Chief Executives for Corporate Purpose (CECP).


Featured in the Wall Street Journal, New York Times, and other top tier publications as a futurist voice on corporate social impact trends, she’s written or contributed to more than 15 corporate social impact thought leadership papers on measurement and data. Together with corporate partners, Carmen led the development of a metric included in the World Economic Forum’s Common Metrics for Measuring Stakeholder Capitalism.


She has spent over 5,000 hours advising on measurement practices with corporate social impact leaders from more than 100 multinational corporations such as: Alcoa, Campbell Soup Company, Chevron, Dell, Discovery Education, Impossible Foods, Intel, Macquarie Group Foundation, Regeneron, TCS, USAA, and more.


Carmen holds a BA in Political Science, French, and International Studies from the University of Wisconsin at Oshkosh and an MPA in Nonprofit Financial Management from NYU Wagner School of Public Service. She spends her off-laptop hours with her family (two kids), friends, in the garden, enjoying art, sampling a new craft beer, and volunteering locally.

Better Next Values and Workstyle


Rare ability to truly think outside the box.


Constantly asking, are we truly making a positive change?


Strives to be intentional about reversing inequities in all work and projects.


Understanding behavior to increase the effectiveness of our work.